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Recalibrating the Portfolio, Revamping the Brand

Strategic Planning In Uncertain Times, Part 1

At a completely different scale, large organizations have been using this time to take a close look at their entire real estate portfolios. This long term planning, when paired with the workplace strategies and standards approach discussed above, can have very positive benefits over a relatively short time frame. Acquisitions and consolidations at the corporate level have been common over the past few years, so that firms such as Reuters and Thomson looked to combine their complementary market capabilities to produce a firm better able to withstand recent economic difficulties.

Read Part 1 in this series by Joan Blumenfeld and Paul Eagle.